A holiday paradise for new IstraTerra experience
We’ve just finished our first post-holiday meeting. Finally, after two months a meeting with the whole team, where the first five minutes of conversation are not about determining exactly where the missing members are on holiday. Nevertheless, this year’s meeting was different from last year’s because IstraTerra has somewhat grown. We had more heads to discuss more holiday experiences, an occupational hazard of being a (tourist) experience designer.
“When you travel the world, you see not only what other providers are offering and marketing, but what they are successfully selling. I normally then analyse how they are succeeding and I always come to the same conclusion. With all the beauty of Slovenia, why is nobody offering this? Did we not know how or we don’t want to?” says Director of IstraTerra Urška Križman Vižintin. “Knowledge without the desire to do something isn’t enough, just like the desire to do something without knowledge isn’t enough. It’s better, rather than discussing this in general, to focus on your own business: set yourself a challenge, check what we know and what we don’t, look for the missing pieces of the puzzle and make a plan, how are we going to move things forward,” responded IstraTerra story designer Jerneja Tratnik Lacovich.
One of this year’s holiday memories which kept our heads busy was Portugal. In the middle of vineyards, fields and greens, when you are convinced that you’re lost and you’re not going to find your way back without the help of a modern gadget, you find a piece of heaven for camper vans. J You barely manage to find it but when you do, it’s worth it! Amazing nature and atmosphere, all for a good price. For all additional services (showers, washing, electricity) you pay extra. At first glance nothing special, a friendly and tidy camp, but the atmosphere and feelings it creates in this piece of paradise are those which are the type that will always be accompanied with a twinkle in your eye and a smile on your face. (By the way; the scenery and natural attributes are very similar to Slovenian Istria. It would be easy to adapt to our local characteristics and needs).
Are you asking how they succeed? This we will selfishly keep to ourselves. If you visit them, you’ll understand. The organisation of the accomommodation or the infrastructure is not important, but the overall experience, which is captured by your feelings, is created by people. This camp in Portugal indirectly inspired the development of a new product. What kind of product? We’re not saying yet 😉 All we will say is this that our Šavrinka are giving us a new path to connect VERY different parts of Slovenian Istria that the community and holidays will benefit from fresh ideas connecting magical views, rich tastes, interesting stories and authentic relationships. Are you interested? You will discover more soon, promise. 😉